Frequently Asked Questions

Question: How do Clays Work?

Answer:

There are two main ways in which Facial Clays work. The first is through a process called Osmosis (See picture 1). Osmosis is the scientific law whereby particles will move from an area of greater density to an area of lesser density. Like humans particles don’t like being crowded so if there is a way for the particles to move to somewhere less crowded they will. Our clays perform that function allowing particles to move between the skin and the clay depending on the different types of skin.

The Second way in which the clays work is through a process called Cation exchange (See picture 2). Cations are tiny particles that are negatively charged and when they come into contact with toxins in the skin such as free radicals and other positively charged toxins they draw the toxins into the clay like a magnet and trap them there to be washed away when you wash to mask off.

osmotic_pressure ion exchange

Question: What is Kaolin?

Answer:

Kaolin is a mineral that is comprised mostly of Silicone. It has many uses the best known of which is its use in Ceramics. Within the health and beauty industry Kaolin is used as an additive to many health and beauty products such as toothpaste, shampoo and body scrubs. On its own it can also be used as a facial mask for skin toning and cleansing.

Question: What is Zeolite?

Answer:

Zeolite is the Industry standard name for the mineral we call Crystallite. Zeolite is a newly discovered mineral that is only now gaining awareness for its amazing properties. It’s used widely in agriculture for its ability to retain water and it’s used in the industrial market as a molecular sieve. Due to the unique way Zeolites form they create a shape that is ideal for trapping toxins. It is for this reason it has started to gain recognition in the health and beauty industry. With its ability to trap toxins it makes an ideal additive for soaps or body washes and is also an excellent base for cleansing facial masks. For more information on the amazing properties of Zeolites request one of our catalogues.

Question: What is Bentonite?

Answer:

Bentonite is a highly absorptive mineral that is used widely in many fields due to it unique ability to expand as it absorbs water. Bentonite has been used for years by companies such as Clearasil because it has special properties that enable it to draw and absorb any excess sebum from the skin.

Question: Are your clays organic?

Answer:

No. Like many of our customers I was a little bit confused as I have seen many companies advertising that their clays are “Organic” however I contacted some-one from Australia’s leading organic certifier and they had this to say.

Hi David,
Thank you for your email.
As you mentioned, Clays and minerals cannot become certified organic as organic certification is only for agricultural products grown from soil/ground.
The easiest way to explain to your client is to read the Australian Organic Standard.
This only allows the production practice of agricultural products.
I hope this helps.

Akiko Nicholls
Certification Manager
AUSTRALIAN CERTIFIED ORGANIC
A subsidiary of the BFA Group "Celebrating 20 years 1987 - 2007"
Ph. 07 3350 5706 ext 228/ Fax 07 3350 5996
PO Box 530 (Lvl 1, 766 Gympie Rd) Chermside Qld 4032 Australia
Web: www.aco.net.au

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